I like long walks on the beach, collecting vinyl records & vivid yet refined graphic design.

With over 10 years on the tools, I’ve been around the traps. I've produced work for an array of industries, in both agency and in-house roles, across not-for-profit, property, hospitality, tech, lifestyle, and education.

After graduating from Griffith University in 2015 with a Bachelor of Design, I jumped in head first with a junior role at an agency and began sinking my teeth into every part of this brand new world. These fast-paced agency roles were a great career foundation and taught me the value of mucking in and doing something cool.

Over those years, I never shied away from any experience that would hone my craft further. I’ve taken headshots of my colleagues, I’ve written client content, I’ve hand written a logotype that was turned into a neon sign, I’ve managed the socials, I’ve art directed photoshoots with the elderly residents of a retirement village, and  always nestled under the wing of creative mentors, ever-willing to learn while always designing, designing, designing.

In 2019, I moved into an in-house role with Reside Communities where I discovered the passion I have for sinking my teeth into a brand and really knowing it. Since 2021, I’ve been putting this enthusiasm to good use at the Dream Home Art Union prize home lottery, a part of RSL Queensland. Getting to embed myself into the fabric of a brand has been career defining. I’ve come to realise that knowing an organisation so intimately unlocks a potential you didn’t know was possible. It allows a designer to live and breathe the unique strategy, and learn the nuanced ways it exists in the market. As a result, I've become an expert at executing creative that has real world cut-through.

While my key professional interest is all about brand strategy, you will also often hear me waxing lyrical about all things digital design, working with brands that do good things, and continuing to push my boundaries into other areas, like UI/UX, video production, and motion graphics. 

When I’m not on the tools, you can find me DIY renovating my recently-purchased townhouse in the burbs, attempting to grow tomatoes in my park-view garden, scoping out record stores to expand my collection, and binge watching YouTube videos about British cars from the 80s.